Happy Holidays!
Looking Beyond the Millennium Hype.

As the holidays approach, one can almost hear the air coming out of the Y-2K hype. Oh yes, the temptation was powerful to put out a Millennium issue of the ANAC Bulletin. Yet, as the Millennium grows closer, such an observance seems less and less urgent and more and more banal, at least from a marketing standpoint. Consequently, with musings from the November American Marketing Association Symposium on Higher Education still fresh, the challenges and paradoxes of marketing higher education seem more compelling. The result is a summary of intriguing views on competition in higher education and what students say they are looking for that bear on definitions of institutional excellence and the achievement of learning outcomes. Maybe I'll be proven wrong on the Millennium, but for now that's my story and I'm sticking to it!

Inside please find the details of ANAC's sessions and meetings at the upcoming AACU and AAHE conferences, including registration information for ANAC's International Education Mini-Conference on January 19 in Washington, DC. ANAC public relations directors met in November and institutional representatives will meet in January, presidents and chief finance officers in February, and chief student affairs officers will meet for the first time ever in March. On the opinion side, Robert Benedetti responds to James Carlin's November backpage critique of higher education governance in the Chronicle of Higher Education, George Dehne interprets the preferences of tomorrow's new college students, and Newsweek's Robert J. Samuelson questions the long-term advantages of an Ivy League education. And, did you see that our own University of Dayton Flyers humbled the mighty Kentucky Wildcats in basketball

Articles In This Issue:

• Faculty Work Project Makes Progress at Belmont University Meeting
• Rollins College Develops Commercial Ventures
• Woodrow Wilson Foundation Links Schools and Scholars
• How About Those Flyers? (UD, that is)
• Woodrow Wilson Foundation AmeriCorps Opportunities for Students
• Upcoming Meetings and Conferences
• Marketing of Higher Eduction
• Robert Benedetti on Governance

Twenty-five faculty, deans, and provosts from seventeen ANAC member institutions and three resource consultants spent two intense days at Belmont University, November 5-6, analyzing ways to improve the compact between faculty and their college or university. Essentially, participants sought to rethink this relationship in broad systemic terms with a focus on the strategic challenges which face institutions and have significant impact on faculty well-being. This search for common ground and shared interest brought new ways of thinking about faculty roles, individual work load, faculty and program evaluation, governance, institutional service, the faculty career cycle, and institutional stewardship of faculty careers. Significant attention was given to connecting the various aspects of faculty work into a complementary whole, identifying the specific points where the mutuality of the faculty-institutional relationship is most crucial, and clarifying the assumptions that would underlay improved policies and practices. Priority was placed on developing processes for improving quality and satisfaction related to departmental functioning and institutional decision-making. Time was spent in considering institutional priorities where faculty involvement is critical and ways of prioritizing institutional service, distributing service more equitably, and devising appropriate rewards for service.

The coordinator and resource consultant for each working group:

1. Differentiated Faculty Workload and Unit Evaluation — Coordinator, Linda McMillin, Susquehanna University; Resource person, Jon Wergin, Virginia Commonwealth University

2. Faculty Governance and Institutional Service — Coordinator, Lawry Finsen, University of Redlands; Resource person — Tom Longin, Association of Governing Boards

3. Faculty Career Stages/Faculty Development — Coordinator, Marion Terenzio, The Sage Colleges; Resource person — Alison Pingree, Vanderbilt University

The Faculty Work Project group will meet next in New Orleans, February 2-3, at the beginning of the AAHE Faculty Roles and Rewards Conference. The emphasis at this meeting will be on developing tentative conclusions in each working group regarding underlying assumptions and principles for improved faculty policies and practices that will be presented to a group of national specialists in faculty work for comment at the end of the meeting and in a Conference presentation session for additional feedback.

Recent Bulletin issues have reported on innovative and large-scale projects that ANAC member institutions have undertaken in their local communities. One of the most original and significant, at least for a college or university, is the Rollins College commercial venture on property the College owns near its campus. The Bulletin is indebted to George Herbst, Chief Finance Officer at Rollins, for this story:

Rollins College recently opened an 80,000 square foot commercial retail and office building with an attached 850 car parking garage, one block from its campus. The 2.5 acre site formerly housed an elementary school that Rollins purchased from the public school district in 1961. The College used the old school building for classrooms and offices until 1989, when it raised the building and converted the land for student parking. Over a ten-year period, the College considered various development proposals under ground lease arrangements. However, due to the cost of replacing the parking none proved to be viable.

In 1996, the College decided to undertake a mixed-use commercial project on its own backed by the full faith and credit of the College. Trammell Crow was engaged as the fee developer for the College and $19 million in taxable bonds were issued to finance the construction. Trammell Crow was also the leasing agent and now provides property management services under contract with the College. An impressive list of tenants includes SunTrust Bank, Merrill Lynch, Coldwell Banker, the Gap, and Restoration Hardware. The parking garage provides parking for the tenants, the College, and the public.

The project was designed by RTKL to be compatible with the upscale "main street" of downtown Winter Park, Florida. While the project was controversial at the start, it is now very well received by the local community and is receiving numerous design awards. Rollins and Trammell Crow will be doing a presentation on "lessons learned" at a NACUBO real estate development program to be held in Dallas in April 2000.

Rollins' innovative development venture is generating revenue and provides additional student parking while allowing the College to retain ownership of the property for whatever use needs the long term may bring.

In preparation for a national conference in the spring of 2000, the Woodrow Wilson National Fellowship Foundation is holding a series of regional meetings (Seattle, Berkeley, Chicago, Boston) to develop a national agenda for addressing critical questions in school and university collaboration. The immediate focus is on building relationships between high school teachers and faculty at research universities, but the initiative also aims to build networks of collaborative relationships involving other colleges and universities, as well. With support from the William and Flora Hewlett Foundation, the project also seeks to increase the interest of research universities in pre-collegiate education and to extend the academic community to high school teachers in order to provide professional development opportunities for teachers and to build a stronger bridge to college for their students.

At the regional meeting at the University of Illinois-Chicago, November 19-20, the emphasis was on partnerships between university faculty and teachers in inner-city schools. An old idea for which there is renewed interest is the creation of partnerships between academic discipline faculty at the university and school levels. Focused on students and professional development, such cooperation could be wide-ranging and ongoing. Faculty and teachers resonated with the idea of collaborating in deciding what students should learn at each level, an effort that could improve the curricular articulation between high school and college. Participation in university faculty seminars and colloquia could be a professional development bonus for high school teachers and faculty could gain from high school teachers on matters of pedagogy and increasing their understanding of their students.

University of Dayton Flyers Shock #12 Kentucky Wildcats

Basketball fans and rooters for the underdog everywhere could share the thrill of the University of Dayton's marvelous upset of the University of Kentucky by a 68-66 score in Cincinnati, November 29. The Flyers' victory occurred on a neutral court-"supposedly neutral" according to UD Associate Provost Pat Palermo who pointed out that three-fourths of the nearly 18,000 fans were rooting for the Wildcats. The Flyers rallied from a ten-point deficit in the second half to break a streak of 25 consecutive losses in games played in Cincinnati dating back to the 1981-82 season.

WWNFF Announces AmeriCorps Opportunities for Students

The National School and Community Corps, a dynamic AmeriCorps national service program administered by the Woodrow Wilson National Fellowship Foundation, is seeking college graduates who want to support educational reform and excellence in Philadelphia or Baltimore public schools. Corpsmembers, serving 40 hours per week, work directly with children and their families, providing programs and focusing on academic, social, and personal development. Full-time, year-long service and short-term, 8 month opportunities are available. New classes of corpsmembers will begin service on January 17, in mid-June, and early August. It's not too early to think about applying for next year.

In exchange for a year of AmeriCorps service, corpsmembers receive:

• An annual living allowance of $8,730 (pro-rated if short term),
• An educational award of $4,725 for full-time service ($2,362 for short term service),
• Health insurance,
• Child care, if qualified,
• Loan deferment and interest paid on qualifying educational loans, and
• Extensive training and valuable experience.